News: A win at Cannes for the AFP
Release Date: Wednesday, October 20 2010, 02:53 PM
The creative efforts of the AFP have been internationally recognised, with a television commercial produced for the 2009 National Missing Persons Week campaign winning an award at the Cannes Corporate Media and TV Awards last week.
The advertisement edged out 26 others from international companies including BMW, ING Direct, Bayer and Mercedes to take the Silver Dolphin Award.
The 60-second commercial ran in the lead-up to the 2009 National Missing Persons Week campaign and showed four families sharing their stories of loss and anxiety, reflecting the theme of the campaign, Not knowing is like living in darkness.
The advertisement was the culmination of the creative efforts of the AFP’s Corporate Communications team members Marina Simoncini, Greg Primmer and Mike Punch and Canberra-based production company Screencraft.
National Missing Persons Week is held each August to raise awareness of the issues and impacts surrounding missing persons. In 2009, the focus of the Week was on older people with dementia as a key group at risk of going missing.
An estimated 35,000 people are reported missing each year in Australia, or one person every 15 minutes.
Visit the National Missing Persons website for further information on National Missing Persons Week.