National Missing Persons Week 2008
3 - 9 August 2008
National Missing Persons Week is an annual event held in the first week of August organised by the NMPCC. The aim of the Week is to raise community awareness of the issues and impacts surrounding missing persons.
In 2008, the focus is on young people as a significant group at-risk of going missing. Out of the estimated 35,000 people who are reported missing each year, approximately 20,000 are under the age of 18.
There are various issues associated with young people going missing including escaping from violence, bullying, drugs/alcohol abuse, depression and rebellion. Communication plays a vital role in preventing young people from going missing and potentially finding them once they have become a missing person. As such, the tagline for 2008 campaign is “When communication goes missing, so does our youth. Don’t close the door to communication”.
A national advertising campaign supports National Missing Persons Week and includes:
- Television community service announcement (MPG, 4.55MB)
- Advertisements on buses and trams
- Poster (PDF, 749kB) and postcard distribution
- Radio community service announcements will be played on Take 40 Australia, The Hot Hits, Planet Rock, The Jonathan Coleman Experience, My Generation, American Top 40, and Loaded.
- Kyle (MP3, 136kB)
- Jackie O
- Alexis (MP3, 120kB)
- Barry Bissell (MP3, 124kB)
- Andrew G (MP3, 120kB)
- Labrat
- Julia Zemiro
- Jonathan Coleman (MP3, 120kB)
- Online advertising at ninemsn sites: Hotmail, Messenger, Dolly, and Musicfix; and social networking sites: Facebook, MySpace and Bebo;
- Lost & Found: Two hour dedicated My Generation segment Sunday 3 August.
If you would like to support National Missing Persons Week through sponsorship, distribution of promotional materials or would like further information, please contact the NMPCC.
